Idea 2 Business Program (I2B)
If “2B or not 2B” is the question, I2B is the answer.
Why it matters
- Youth unemployment and underemployment waste national talent.
- 90% of startups fail worldwide, largely because most universities lack an integrated model.
- Governments spend billions on jobs programs with little sustainable impact.
- I2B closes these gaps by embedding entrepreneurship into education, aligning with sector priorities, and creating jobs at a fraction of the usual cost.
How I2B works
I2B transforms final-year university students into real business founders by graduation. Unlike traditional graduation projects, it provides structured training, funding, incubation, and five years of post-graduation support. Students don’t just graduate with a degree; they graduate with a company, a product, and paying customers.
The program rests on a four-pillar partnership. Government ensures alignment with national priorities, the private sector provides mentorship and market access, universities embed entrepreneurship into the curriculum, and ISM MENA delivers the framework and management.
Expected outcomes
One university, one year
One university, five years
Discuss your sector or business goals with us
Email info@ism-mena.org or send a message. Our team replies within 24 hours, and every engagement starts under a non-disclosure agreement.